Everyone know that the
author controls the destiny of their book and whether the book
becomes a bestseller of languishes on a back-shelf is in total
control of the author. There is very little that the
publisher can do to promote a book unless the author is
motivated to participate in promoting their title through
conference presentations, magazine articles, forum discussions
and a host of other avenues.
This is a short guide to
understanding promoting activities for your Rampant TechPress
book. It describes what Rampant does to promote your book, but
more importantly, it discusses what you need to do to ensure
that professionals hear about your book.
What does Rampant do for Promotion?
Because the Rampant
investors are all authors themselves, we are an altruistic
publisher and we seek to maximize author revenue with the
following promotional activities:
Rampant makes every effort to get your book visibility in
bookstores and online book sellers, there are many things that
you can do to stimulate sales of your books. As your book
approaches completion you will receive an author questionnaire
that will help us target your advertising budget to maximize
Remember, book sales are driven by demand, and unless you
actively help to promote your book (via presentations,
conference proceedings, web discussions), our promotional
efforts may be of limited value.
and only you, control the ultimate destiny of your book.
How can you help?
well-known that author self-promotion is the single best way to
market your books. Let’s examine some ways to increase the
sales of your book. In the Oracle world, word-of-mouth is the
best sales tool. Many Oracle books (Oracle Expert
One-on-one for example) get huge sales because of
devoted fans telling other Oracle professionals about the high
value of the book. Here are the main methods used in
Get Links - Place links on web pages,
pointing to your book detail page
Get Reviews – All your friends should
post reviews on Amazon & Bookpool
Get Online - Discuss your book in Oracle
Get your book reviewed on web portals
Present at conferences, seminars and user
Write articles that discuss the merits of your
take a closer look at each promotion method and see how you can
stimulate sales of your book.
Getting Web Links
know people at web portals and can get them to do a small banner
ad, you can sell thousands of extra copies of your book. When
placing links to encourage sales of your book, be sure to use
the Rampant TechPress bookstore link. (http://www.rampant.cc/titles.htm)
that sales via the Rampant TechPress shopping cart will have a
higher royalty margin (e.g. Amazon charges 55% of your sale
price as a handling fee), so be sure to include a link to the
Rampant TechPress bookstore. The Rampant bookstore sells the
books at the same discounted price as Amazon and Bookpool, but
you receive more revenue for each book.
Getting Reviews on Amazon & Bookpool
will want all of your family, friends, co-workers, acquaintances
and opinion leaders to praise your book on Amazon & Bookpool.
fans review and rate your books on Amazon, Bookpool, etc,
increases the popularity of your book.
Barnes and Noble:
Discussing your book in Oracle forums
Encouraging others to look at your book inside forum discussions
is a great way to drive-up your sales. The following Oracle
forums are listed in order of importance:
Book Reviews for web portals
will provide free copies to book reviewers who will review your
book for online portals. Normally, the author contacts the
portal editor, sells the editor on reviewing their book and
arranges the review. Here are some sites that do Oracle book
Presenting at Conferences, Seminars and User Groups
Speaking on your book topic at Oracle conferences is a great way
to drive sales, and Rampant will ensure that your book is
available at the bookstore of all of the major Oracle
conferences. Rampant will provide 3 free copies to give-away for
promotional purposes when an author is selected to speak on the
book topic at an Oracle conference or group meeting. These are
listed in order of importance:
Promotional article publishing
TechPress allows authors to reproduce sections of the book (not
to exceed 600 words) in national web sites. These can be
articles that discuss the value of a specific book topic and
contain a link to the Rampant TechPress bookstore.
are some popular online article portals to publish book-related
Remember, Rampant TechPress wants to help make your book popular
and we are always interested in assisting with any promotional
activities. PLEASE, contact us if you have any marketing ideas
for your book!