This unique book investigates the secrets of the eBay PowerSellers and provides proven techniques for achieving wealth on eBay. By locating and interviewing the eBay PowerSellers, Burleson investigates the common characteristics of wealthy eBay Powersellers and shares their secrets to high profits. This practical work of investigative journalism analyzes and consolidates the characteristics of the eBay PowerSellers into practical tips and show anyone how to cash-in with eBay.

* Learn how to identify a market niche. * Hear actual quotes from eBay PowerSellers on how they became wealthy. * Learn expert secrets for buying for re-sale on eBay. * Understand how to manage thousands of concurrent auctions. * See the types of items that make high profits on eBay.

About the Author:

Table of Contents:

Preface

Chapter 1 - Introduction

History of eBay
History of eCommerce
Selling in global market
Effective eCommerce strategies
Why eBay?
Observing the millionaires - an eBay tour

Chapter 2 - What item can make you rich?

High elasticity goods – lots of competitors
eBay millionaires
Rare items – scarcity
eBay millionaires
High commission sales (items over $100k)
eBay millionaires
The importance of knowing your market
Tips from eBay millionaires

Chapter 3 - How to buy for re-sale on eBay

Buying for re-sale on eBay
Buying at auctions
Buying from antique stores
Going to Yard Sales
Buying bulk, obsolete goods

Chapter 4 - Getting started in eBay

Finding your niche
Defining your model (no reserve, Dutch auctions)
Barriers to entry
Establishing your reputation
Choosing auction management software
Planning for packing and shipping
Tracking expenses and profits

Chapter 5 - Scaling your business

Posting over 100 auctions per day
Managing buyer questions
Managing feedback


Chapter 6 - Protecting your investment

Image theft
Identity hijacking
Buyer Fraud

Chapter 7 - Conclusion

Personality types of eBay Millionaires
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